Who we are

Our approach

agoodforgood® is a consulting practice in marketing and products & services development based on sustainability issues. Our mission is to integrate sustainability to perform in the world of tomorrow.

Our practice is specialized in fast moving consumer goods and trade.

We have an international coverage through direct subsidiaries or strategic partnerships.

agoodforgood® has been started in France, in 2005 . France is one of the most rigorous countries as far as sustainability rules are concerned.

It was set from two main observations:

1 – the key drivers for the free-market economy are being deeply transformed. It is a compelling evolution : globalization, mistrust from consumers vs. brands, companies or corporations, the growing role of NGO’s, the necessary integration of the costs for Nature and the living species in the overall cost of economy, the green media hype, the weight of international regulations and new rules…

2 – the solutions to bring up must integrate the new complexity of the new economy. They are at the same time scientific, strategic and commercial. They should be market-oriented.

Our services

Brands, products and services will have to integrate the new technical and legal constraints for their own business and product development. Beyond these technological and legal barriers, long term strategic positions will be gained in the new economy through the new opportunity given by the sustainability issues. Those companies will have had seized the opportunity to redesign their products ranges, their relations with customers and their communication strategies.

We have developed 4 solutions to embrace all opportunities given by the new economy.

1 – eco-strategy. It is a strategic tool which integrates all new factors, prioritize them and organize their development in and outside of the company and amongst stakeholders.

2 – eco-labelling is a tool for developing good practices or labels in the respect of local and international rules. It combines a scientific and legal framework.

3 – eco-communication takes advantage of the new information technologies. We provide those tools in a framework which encapsulates international, regional and local rules about environmental and sustainability allegations.

4 – eco-conception. We have set a unique methodology which optimizes the environmental and economical costs of goods and services throughout their lifecycles. It cuts costs and development time by 3 to 4 thanks to the systematic utilization of database and internet to seek environmental, consumers and economical answers.

Our team

Our team is multi – functional: senior consultants in marketing, strategy, life cycle analysts, legal advisors and greengineers.