eco-conception

what is at stake

the compelling evolution brought by sustainability lead companies to rethink and redesign their products and services.

beyond the “costs of nature” that have been so far externalized and will have to be internalized, this approach leads to new usage, functions, performance and brings new opportunities in breakthrough innovations.

the strong expectations from customers should not be betrayed. These new products should keep up to their reputation – a faked eco-conception is akin to green washing, ie a strong damage to the new economy by instilling mistrust.

our approach

agoodforgood® has a clear view on that matter.

we promote a straightforward and transparent approach by contributing to the development of norms and rules for eco-conception at European level. By principle, we instigate the idea of posting figures and facts on packaging that are true to the real efforts engaged by the company

agoodforgood® has also developed a specific technological approach, factor3®, which utilizes new technologies of information to result in a winning mix for eco-conceived products or services.

this unique method integrates and stimulates in real time the environmental and economical impacts as well as the answer from customers to scenarios. Cost and time are cut by a factor 3. It also operates on the 3 dimensions of sustainability : environment/social, cost, market.

one of our projects in eco-conception

more information, contact us