eco-communication

what is at stake

communication will never be the same.

consumers mistrust what companies claim. Brands have lost their trust and power to guarantee a superior quality. The new communication tools, like internet, design new codes where mistrust is even more in the centre of game – see the power of rumors on internet.

sustainability imposes strict rules for communication and allegations. The ISO rules and national agreements conducted by professional associations give a roadmap. Most of the NGO’s do control and watch the flow of advertising which refer to sustainability and ecology. The future of our economy is at stake : mistrust can break the whole virtuous circle.

our approach

agoodforgood® has designed tools and methodologies which take this new environment in consideration..

our method is based on the best norms and practices in Canada, USA, Australia and Europe. It checks and validates all communications and guarantees it from being accused of greenwashing by the legislator, the institutions or NGO’s.

our method also uses the power of new information technologies to ensure a direct, transparent, systematic and controllable information – which is the basis for trust.

one of our projects in eco-communication

more information, contact us